Some of the popular and successful sites like Amazon, eBay have made it very easier to open and run an online store and to jump on the rolling cart of e-commerce. This is a boon and also a bane for the aspiring entrepreneurs because anyone can get a store running in matter of time but that also brings up all the competition that is there in the market.
Facebook is a broadcast platform and is the best possible way to tackle the huge competition but only with solid marketing strategies. For many online retailers and merchants, Facebook is much more than just a tool to drive sales. It is a platform to showcase your products, sell them, enhance visibility, and build an identity and also interacting with the customers.
There are several benefits of Facebook marketing but only if you know how to carry out the process. Here, we have a list of 5 tips that can help you transform your E-Commerce venture for good.
There is no better platform than Facebook to market promotions and specials. Generate discount codes and offer these discount codes only to your Facebook fans and followers. This will prompt your customers to check your page frequently in search of attractive deals and discounts.
Useful and Informative Content
When it comes to social media, Diversity is the Key so make sure not to post one type of status all the time. While updating, try to mix it up and looks for new ways to keep your audience engaged all the time.
If a customer has posted a reply to one of your posts, take out some time and respond. Facebook is all about interactions and it is a two-way street so if you want to make name, talk and engage.
Sell the Products without Selling
No one wants to see a 24/7 promotional stunt or a selling strategy. So, instead of pushing products on your audience every time you get a chance, make an attempt to share informative and helpful articles, good videos, relevant customer reviews. Post interesting questions and topics to discuss. This will make you business more trustworthy among the customers.
Customer Service is Important
Facebook is not just an extension of your marketing strategy, it is in fact a customer service portal, which needs to be analyzed and monitored all the time. Make use of this platform to reach out to your fans and customers, respond to their queries and complaints. If a customer sends you a private message or complaint, make sure to reply to them at the earliest. Not doing so could hurt your fame and online reputation.